25Oct

Most Digitally Intelligent Luxury Brands

Second annual Luxury Brands Digital Intelligence winners by Luxury Lab.

Luxury Brands Digital Intelligence

Thanks to Luxury Lab for posting their second annual Digital IQ Index of luxury brands!

Taken into account: 72 luxury brands and their websites, digital marketing strategies, social media initiatives and mobile apps.

And the winners are…

1. Coach
Appreciated: Their “Poppy Project” connected 468 blogs and readers through a web of poppies –> with each hashtag tweeted, the poppy tag grew on blogs, like a public art show.

2. Ralph Lauren
Appreciated: They developed a popular and easy to use mobile app and shoppable children’s video storybook.

3. Louis Vuitton

4. Gucci
Appreciated: Launched digital flagship this fall and debuted Gucci Connect.

5. Hugo Boss

6. Burberry
Appreciated: Launched artofthetrench.com; enlisted The Sartorialist’s Scott Schuman to create a social networking blog based around Burberry’s iconic trench coat; readers could “like” it, comment, or share photos, just like on Facebook.

7. Dolce & Gabbana

8. Giorgio Armani

9. Swarovski

10. Tiffany & CO.

Scott Galloway of Luxury Lab explains that the emergence of Gen Y consumers plus the profitability of digital leadership led to a greater investment in this area. Brands are engaged in a race to aquire fans and followers online to raise brand awareness.

Those that displayed the lowest digital intelligence were mainly fine watch and jewelry retailers, such as Rolex, Chopard, and Cartier. They do not have Twitter accounts, and barely have any presence on Facebook, essentially ignoring social media altogether.

Do you think it’s a good idea for luxury brands to ignore social media like Rolex, Chopard, and Cartier have done?

10Sep

Best Pools in Las Vegas

The summer is almost over – time to get the girls together and go to Las Vegas! With the amazing New City shopping center and some of the most luxurious hotels in the world, you can’t go wrong. Las Vegas Pool Parties usually feature house music, plenty of cocktails, food from the hotel restaurant, and plenty of people socializing in private bungalows, cabanas, daybeds and lily pads.

Best Pools in Las Vegas - Encore Beach Club

Best Pools in Las Vegas - Encore Beach Club

1.Encore Beach Club

Encore, Steve Wynn’s latest creation, is exactly what you would expect from this Las Vegas hotel mogul. Encore Beach Club just opened this summer, Memorial Day 2010, and is the newest Las Vegas hotspot.  It’s luxurious, fashionable, and a favorite of the “in” crowd. There are 8 luxury bungalows with their own bathrooms, and the lower level bungalows have a jacuzzi. Relax in the pool with a cocktail on one of their over sized lily pads, or poolside on a daybed.

Best Pools in Las Vegas - Rehab Party at the Hard Rock Hotel

Best Pools in Las Vegas - Rehab Party at the Hard Rock Hotel

2. Rehab – The Hard Rock Hotel

This is Las Vegas’s original pool party. It has more of a Spring Break vibe, loud music, and has been newly renovated. The Hard Rock has pool parties for every day of the weekend and then some- check out SKAM Saturdays and Relax Monday (as you might guess, a more “relaxed” vibe than Rehab).

Best Pools in Las Vegas - Wet Republic Las Vegas

Best Pools in Las Vegas - Wet Republic Las Vegas

3. Wet Republic – MGM

MGM’s pool is an enormous (53,00 sq. feet) adult only pool complex. There are 2 salt water pools, private dipping pools, a 2,400 sq. foot ultra lounge dance floor, 10 Deluxe Cabanas, and 6 VIP bungalows with king daybeds, flat screen TVs, blue ray DVD players, fully stocked mini fridges, XBox 360s, private spas, limited access, and separate bathrooms. Individual cocktail, bottle and pitcher service is available. MGM supplies pool guests with a food menu of salads, iced seafood platters, and finger foods. If you need to catch up on some work or feel like doing some online shopping while lounging in a cabana or bungalow, there is WiFi throughout the pool area.

Best Pools in Las Vegas - Aria Las Vegas

Best Pools in Las Vegas - Aria Las Vegas

4. Liquid Pool – Aria

Aria is a smaller venue that plays more Top 40 music than the typical Las Vegas house music. There are 16 cabanas and 35 daybeds. Aria has seen a lot of celebrity visitors this past summer.

Best Pools in Las Vegas - Tao Beach Las Vegas

Best Pools in Las Vegas - Tao Beach Las Vegas

5. Tao Beach – Venetian

Tao Beach is a smaller rooftop pool and lounge at the Venetian. There is a nice South Beach vibe to the smaller pool and a European vibe to the larger pool. Guests can enjoy the full service restaurant, VIP lounge, outside terrace with strip views, inside bar, and tropical outdoor bar and lounge. Staff is prepared to pamper – sunglasses cleaning, body misting and masseuse services are available. The Bali atmosphere sets the mood for the night with 14 foot tall fire columns, exotic decor, and house music.

Best Pools in Las Vegas - The Palms Las Vegas - Ditch Fridays

Best Pools in Las Vegas - The Palms Las Vegas - Ditch Fridays

6. Ditch Fridays – The Palm

“Ditch Fridays” is a party for those who ditch work on Fridays to get the weekend started with a party. DJ Skribble plays house music while guests lounge in daybeds or one of 27 cabanas. The Palm made things interesting this summer with a treasure hunt with a pirate ship in the pool and circus party with live animals. This crowd typically arrives late – get there early to skip lines and ensure admission.

Best Pools in Las Vegas - Bare - Mirage Las Vegas

Best Pools in Las Vegas - Bare - Mirage Las Vegas

7. Bare – Mirage

This European style rooftop pool and lounge is on the smaller side, but they still have 15 luxurious cabanas and several daybeds.

Best Pools in Las Vegas - Moorea Beach Club - Mandalay Bay

Best Pools in Las Vegas - Moorea Beach Club - Mandalay Bay

8. Moorea Beach Club – Mandalay Bay
This European style pool has a South Beach vibe, dipping pools, daybeds, private pavilion, poolside massages, and personalized attendants.

9. Sunset Pool – Wynn
This pool is reserved for Wynn and Encore guests only. There is a Cabana Bar, poolside gaming, a European Sunset Pool with three padded platforms, and private cabanas.

27Aug

Resort 2011 Trend: Retro

A lot of designers channeled their inner flower or mod girl for Resort 2011. There were lots of 70s inspired caftan outfits with flowy blouses and flared pants, and 60s inspired dresses in bright colors from designers Alice + Olivia, Louis Vuitton, Moschino, Balenciaga, and Jill Stuart.

Resort 2011: Alice + Olivia

Resort 2011: Alice + Olivia

Alice + Olivia’s yellow 60s dress is fun and flirty, and this classic silhouette means you’ll get more than just one season’s wear out of it.  Pair with 60s accessories for a complete retro vibe, or with nude pumps and Ray Bans for a more modern take.

Resort 2011: Alice + Olivia

Resort 2011: Alice + Olivia

Alice + Olivia’s Resort 2011 collection was all about sixties fun, although it’s interesting to see that flared jeans have been popping up so much lately….is there a bell bottoms comeback in the near future?

Resort 2011: Alice + Olivia

Resort 2011: Alice + Olivia

Look like a true flower girl in this breezy top and flared white pants by Alice + Olivia… Accessorize with a leather headband and lots of bracelets.

Resort 2011: Balenciaga

Resort 2011: Balenciaga

This blue 1960s skirtsuit in a bright blue color is a fun alternative to your typical skirtsuits. Nicolas Ghesquière pairs it with a funky retro necklace and some futuristic shoes to complete the look.

Resort 2011: Balenciaga

Resort 2011: Balenciaga

This pink pantsuit is paired with hints of neon green and white. Nicolas Ghesquière has created another fun alternative to a serious suit that women at any stage in their career can safely wear to the office or on a business trip overseas.

Resort 2011: Balenciaga

Resort 2011: Balenciaga

So hipster.

Resort 2011: Jill Stuart

Resort 2011: Jill Stuart

This is a perfect outfit for a day of shopping, lunch and mimosas. Jill Stuart’s favorite romantic floral look with a 70s twist.

Resort 2011: Moschino

Resort 2011: Moschino

Peace and love with Moschino.

Resort 2011: Moschino

Resort 2011: Moschino

Moschino’s fun polka dot motif is fun and ladylike. Perfect for an overseas business trip…if your business trip isn’t technically glamorous, at least you will be in this outfit.

Resort 2011: Louis Vuitton

Resort 2011: Louis Vuitton

Go sophisticated 60s with Louis Vuitton. Cat eye glasses complete the look.

25Aug

How to Dress for Fall at Any Age

How to dress for fall at any age, as suggested by Hapar’s Bazaar

20s. Uptown vibe with fur embellishments, like a fur collar or hemline.

Fall 2010 Proenza Schouler

Fab For Fall At Any Age: 20s Uptown Chic with Proenza Schouler

Fall 2010 Proenza Schouler

Fab For Fall At Any Age: 20s Uptown Chic with Proenza Schouler

30s. Ladylike Prints.

Fall 2010 Prada

Fab For Fall At Any Age: 30s Prada Ladylike Prints

Fall 2010 Prada

Fab For Fall At Any Age: 30s Prada Ladylike Prints

40s. Romantic florals and luxe fabrics.

Carolina Herrera Fall 2010

Fab For Fall At Any Age: 40s Carolina Herrera Romantic Florals

Fall 2010 Christian Dior

Fab For Fall At Any Age: 40s Christian Dior Romantic Florals

Dries Van Noten Fall 2010

Fab For Fall At Any Age: 40s Dries Van Noten Fall 2010 Romantic Florals

50s. Eclectic ladylike; mixed patterns and colors that pop.

Fab For Fall At Any Age: 50s- Dries Van Noten Eclectic Ladylike

Fab For Fall At Any Age: 50s- Dries Van Noten Eclectic Ladylike

Fab For Fall At Any Age: 50s- Dries Van Noten Eclectic Ladylike

Fab For Fall At Any Age: 50s- Dries Van Noten Eclectic Ladylike

Dries Van Noten Fall 2010
Fab For Fall At Any Age: 50s- Dries Van Noten Eclectic Ladylike

60s. Fall autumnal hues.

Jason Wu Fall 2010Fab For Fall At Any Age: 60s- Jason Wu Autumnal Hues
Jason Wu Fall 2010

Fab For Fall At Any Age: 60s- Jason Wu Autumnal Hues

Jason Wu 2010
Fab For Fall At Any Age: 60s- Jason Wu Autumnal Hues

70s. Eye popping red, fur, rich brocades.

Fab For Fall At Any Age: 70s- Oscar de la Renta Eye Popping Color

Fab For Fall At Any Age: 70s- Oscar de la Renta Eye Popping Color

Oscar de la Renta Fall 2010

Fab For Fall At Any Age: 70s- Oscar de la Renta Eye Popping Color

Oscar de la Renta Fall 2010

Fab for Fall At Any Age: 70s Oscar de la Renta Eye Popping Color

Oscar de la Renta Fall 2010

Fab for Fall At Any Age: 70s- Oscar de la Renta Eye Popping Color


25Aug

Resort 2011 Trend: Demure Bathing Suits

I’m not really sure about the tan lines, but you sure will look fabulous…

Chanel Resort 2011 Bathing Suit

Chanel Resort 2011 Bathing Suit

The white, gold, and delicate detail s of this Chanel bathing suit will make you feel like a Moroccan princess…

Alice + Olivia Resort 2011 Bathing Suit

Alice + Olivia Resort 2011 Bathing Suit

Pop! with Alice + Olivia’s retro bathing suit. High waist = figure flattering.

Herve Leger Resort 2011 Bathing Suit

Herve Leger Resort 2011 Bathing Suit

Tribal AND covers up love handles.

Lanvin Resort 2011 Bathing Suit

Lanvin Resort 2011 Bathing Suit

Lanvin’s ultra glam snakeskin one-piece bathing suit.

25Aug

Resort 2011 Trend: Crisp White Suits

A crisp, white suit is chic and fabulous. There is something about wearing a white suit that makes a woman instantly look like a powerful fashionista. For Resort 2011, Chanel, Lanvin, Miu Miu and Giorgio Armani created unique white suits.

Resort 2011 Trend: White Suits - Chanel

Resort 2011 Trend: White Suits - Chanel

This relaxed Chanel ensemble is kimono inspired and has a more casual feel. The hat and belt accessories add a wordly twist.

Resort 2011 Trend: White Suits - Lanvin

Resort 2011 Trend: White Suits - Lanvin

This Lanvin look features a high waisted straight leg pant, tucked in blouse and boyfriend blazer. Wear with wedges and chiffon scarf to complete the look.

Resort 2011 Trend: White Suits - Miu Miu
Resort 2011 Trend: White Suits – Miu Miu

Channel your inner movie star with this ladylike suit with long pencil skirt by Miu Miu – very Casablanca.

Resort 2011 Trend: White Suits - Giorgio Armani

Resort 2011 Trend: White Suits - Giorgio Armani

Clean, classic high waisted pants and short jackets by Giorgio Armani.

Resort 2011 Trend: White Suits - Giorgio Armani

Resort 2011 Trend: White Suits - Giorgio Armani

This black and white pantsuit by Giorgio Armani is a more futuristic take on a classic look.

25Aug

Resort 2011 Trend: Long Skirts

For Resort 2011, designers showed a  relaxed and playful side with longer garments that have movement and can be worn from day to night. A long skirt paired with a sheer sweater looks effortlessly chic and sexy, and is comfortable all day long.

Resort 2011: Lanvin

Resort 2011: Lanvin

This look by Lanvin features a long black skirt and black bandeau top with a loose, sparkly blazer and long necklace. Throw a skirt and blazer over your bathing suit for evening wear.

Resort 2011: Lavin

Resort 2011: Lavin

This white skirt with sheer top can also be thrown over a bathing suit and worn into the night. Or put it on in the morning for shopping and then wear it for dinner and drinks.

Resort 2011: Michael Kors

Resort 2011: Michael Kors

This look by Michael Kors is easy and chic. The blush pink tone looks great on tanned skin, and the sheerness of the sweater adds a hint of sexiness.

Resort 2011: Balenciaga

Resort 2011: Balenciaga

Balenciaga’s long skirt ensemble is serious and casual at the same time. The sheerness of the fabric gives it a light and airy feel, and the black trim and belt make it more than just a linen skirt and blouse.

Resort 2011: Richard Nicoll

Resort 2011: Richard Nicoll

This look by Richard Nicoll is the perfect evening wear during an exotic vacation. The sheer top keeps it light, the belt accentuates the waist, and the high slit shows off tanned legs.

Resort 2011: Richard Nicoll

Resort 2011: Richard Nicoll

This long skirt look by Richard Nicoll features a long, light sweater and sheer skirt in neutral tones. The vertical stripes and length of the sweater elongate legs. This outfit would be perfect for a day on the yacht and dinner and drinks afterward – just add some sparkly jewelry.

Resort 2011: Miu Miu

Resort 2011: Miu Miu

Miu Miu’s long printed skirts are playful and fun. They would look great with a bikini top, sky high wedges, long necklaces and crop top for a day to evening look.

4May

World’s Most Valuable Luxury Brands

Millward Brown Optimor just released their annual list of the World’s Most Powerful Luxury Brands. They’ve noted that the luxury category overall is down 3%, and brands that focused on heritage rather than high fashion fared better.

1. Louis Vuitton: up 2% to $19.78 Billion
- Focused on their primary consumer, the Jetsetter.

Louis Vuitton Spring/Summer 2010 Ad Campaign

Louis Vuitton Spring/Summer 2010 Ad Campaign

2. Hermes: up 8% to $8.46 Billion
- Charge much more for their bags than their competitors, tight control over selected retailers.

Hermes 2010 Campaign

Hermes 2010 Campaign

3. Gucci: up 2% to $7.59 Billion
- Developed a partnership with Christie’s to appraise vintage Gucci luggage and handbags.

Gucci Summer 2010 Ad Campaign with Natasha Poly

Gucci Summer 2010 Ad Campaign with Natasha Poly

4. Chanel: down 11% to $5.55 Billion
- The decrease in sales is a sign of the times. Their classic quilted bag was still a good seller, as well as fragrances and cosmetics, but people were not willing to spend the extra money on ready-to-wear.

Chanel Spring 2010 Ad Campaign with Claudia Schiffer

Chanel Spring 2010 Ad Campaign with Claudia Schiffer

5. Hennessy: down 1% to $5.37 Billion
- This LVMH brand is super popular in China.

Hennessy

Hennessy

6. Rolex: down 14% to $4.74 Billion
- Suffered due to the recession, just like Cartier

Rolex 2010 Fall/Winter Ad Campaign

Rolex 2010 Fall/Winter Ad Campaign

7. Moet & Chandon: down 12% to $4.82 Billion
- Still the #1 champagne brand despite the decline.

Moet & Chandon Campaign 2010 with Scarlett Johansson

Moet & Chandon Campaign 2010 with Scarlett Johansson

8. Cartier: down 19% to $3.96 Billion
- Severe decline in sales to 3rd party retailers.

Cartier Summer 2010 Campaign

Cartier Summer 2010 Campaign

9. Fendi: down 8% to $3.2 Billion
- Known for “it” bags in the US, super popular in Asia; ready-to-wear designed by Karl Lagerfeld as an answer to Gucci’s ready-to-wear.

Fendi Spring/Summer 2010 Ad Campaign

Fendi Spring/Summer 2010 Ad Campaign

10. Tiffany & Co.: up 6% to $2.38 Billion
- Did not place last year; brand refused to discount in 2009, plans to expand to Asia and Western Europe.

Tiffany & Co.

Tiffany & Co.

13Apr

Le Carre Hermes Book

What are the ultimate travel accessories? A Hermes scarf and big black sunglasses! Now you can learn all about the history and stories behind your favorite Hermes scarf in the new Le Carre Hermes book

.

The limited version is bound with the “Quadridge” print silk Hermes scarf, gilded with real gold. It is also available in a hardback version.

Le Carre Hermes book.

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

Le Carre Hermes book

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